The central objective of modern quality management is to meet and exceed customer expectations.
This ensures the sustainable success of the company. Customers include the direct purchasers of the company’s products and/or services and potential customers (target group). These are referred to as external customers because they are outside the company and pay for the services or products received.
Internal customers are, for example, subsequent processes that receive an internal service.
The requirements of interested parties (stakeholders) should also be taken into account. Every interaction with customers or stakeholders offers the opportunity to create added value. The identification of future requirements is especially important. This is the only way to achieve sustainable success. In addition to long-term stable customer loyalty, the economic aspects of this management principle are also relevant.
Our consulting services will support you in customer retention – for higher sales and increased market share.